Gallery
Narrative Designer | Social Media Marketing Manager
Heroes of '71: Retaliation
Genre:
Mobile Tactical Shooter
Game Engine:
Unity 3D
The Project
“Heroes of 71: Retaliation” is the successor to “Heroes of 71,” featuring new levels, characters, and missions. The storyline begins with the gamer rescuing civilians and then blasting a bridge to cut off enemy resource supplies. This installment radically changes the gameplay settings, allowing players to move forward while fighting, a departure from its predecessor. It also introduces a stealth mode where players must eliminate enemies one by one discreetly.
As the second installment in the “Heroes of ’71” franchise, the primary challenge was to meet audience expectations rather than simply introducing a new game. This required innovative narrative design and marketing strategies to keep the established community engaged while appealing to new players.
Time:
2016
Team:
My Contributions
- Narrative Design:
- Developed a fresh narrative approach, re-telling the story from a new angle.
- Designed narrative elements to integrate with new gameplay mechanics and characters.
- Utilized media production skillset to develop new promotional material.
- Social Media Marketing & Documentation:
- Supported audience engagement and leveraged existing community for organic reach.
- Contributed to a new storytelling-focused trailer to introduce gameplay/characters.
- Adapted marketing strategies to align with new sponsors.
Learnings
Working on “Heroes of 71: Retaliation” provided significant learning experiences, particularly in:
- Narrative Innovation: Learned to innovate within an established thematic framework, crafting a compelling narrative for a sequel that integrates new gameplay mechanics and character development.
- Community-Driven Marketing: Gained practical experience in maintaining engagement within an existing fan community and leveraging organic social media reach for marketing, even with new sponsorship requirements.
- Strategic Communication: Understood the importance of adapting marketing strategies and content (like trailers) to highlight specific aspects of the game, such as storytelling and new features.
