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Narrative Designer | Social Media Marketing Manager
Heroes of '71
Genre:
Infinite Shooter
Game Engine:
Unity 3D
The Project
“Heroes of 71” is a third-person shooter game designed to portray the battle between the war heroes of Bangladesh and the enemy occupational force during the 1971 Liberation War. Players initially control one fighter, eventually unlocking three protagonists with different static strategic positions and weapons. The game involves defending against subsequent waves of enemy troops.
As a new intellectual property (IP), a key challenge was to generate audience interest and emotionally connect with a very localized target group. This required a strong narrative, compelling storytelling, and a highly specific social media marketing campaign, along with an impactful game trailer.
Time:
2015
Team:
My Contributions
During “Heroes of ’71,” I was involved in video and graphics works, and my contributions focused on narrative design, storytelling, and social media marketing:
- Narrative Design:
- Integrated compelling story into mobile gameplay.
- Ensured narrative conveyance via social media and trailers.
- Social Media Marketing & Documentation:
- Planned localized social media campaigns.
- Created game trailer, generating initial marketing momentum, resulting in 1 M+ downloads and top regional rankings.
Learnings
Working on “Heroes of ’71” provided significant learning experiences, particularly in:
- Narrative Integration for Mobile: Learned how to effectively incorporate a compelling story and emotional connection within a game with simple mobile-based gameplay mechanics, utilizing external platforms like social media for narrative delivery.
- Localized Marketing & Storytelling: Gained expertise in planning and executing highly localized social media campaigns for a new IP, understanding how to generate strong organic reach by leveraging emotional storytelling through trailers.
- Impact of Marketing Assets: Understood the crucial role of a well-crafted game trailer in creating initial audience interest and driving successful marketing outcomes, as evidenced by significant downloads and chart performance.
